“I need something to gift my boyfriend for his birthday. Maybe a t-shirt or some nice trousers,
Wrina is a voice AI agent that sits on your website and helps every visitor find the right product just by talking. Instead of scrolling through filters or guessing which option is right, a shopper simply describes what they're looking for, and Wrina takes it from there. It recommends products based on what's actually being asked for, checks material or ingredients when a shopper wants to know what something is made of, confirms size and availability in real time, and points out color or variant options without the shopper having to hunt for them. It also picks up on natural next questions, suggesting what pairs well with something a shopper already likes, the way a good in-store associate would without being asked. And when a shopper is ready to buy, Wrina adds the product straight to their cart, right inside the conversation, so nothing gets lost between deciding and checking out. The result is a shopping experience that feels less like navigating a website and more like being helped by someone who actually knows the catalog.
Everything a great shop associate does, the moment a visitor lands.
Wrina embeds directly into your existing website, with no redesign and no disruption to how your store already works. There's no new page to build and no separate app for shoppers to learn, it simply shows up right where they already are, ready the moment someone lands. Setup takes a day, not a development sprint.
Shoppers describe what they need in their own words, the way they'd explain it to a person, not the way they'd phrase a search query. Wrina understands the intent behind what's said, not just the keywords, so a vague or specific request gets treated the same way a helpful associate would treat it. There's no dropdown to navigate and no filter combination to get right.
Wrina doesn't stop at a single recommendation. Once a shopper shows interest in one product, it naturally suggests what goes with it, whether that's a complementary item, an accessory, or something frequently bought alongside it. Every recommendation opens the door to the next one, building a fuller cart the way an attentive associate would, without ever feeling pushy.
Material, size, availability, ingredients, dimensions, whatever detail a shopper needs to decide, Wrina answers it on the spot, pulled directly from your actual catalog. There's no digging through spec sheets, no waiting on a DM reply, and no guessing based on a photo. The answer arrives in the same conversation, in seconds.
Once a shopper is ready, Wrina adds the product straight to their cart without breaking the conversation. There's no switching tabs, no re-explaining what they wanted, and no losing momentum between deciding and buying. The moment of decision becomes the moment of purchase.
Search bars make shoppers do the work. Wrina does it for them.
Filters ask a shopper to already know the answer before they've even seen the options. Wrina just asks what they need.
If your catalog needs explaining, Wrina is built for it.
Wrina works with your existing website. No rebuild, no migration, no engineering sprint needed to get started.
You control what Wrina can say and promise, so every conversation stays on brand.
We built Wrina because shoppers already know what they want. They just can't always say it in a search bar. This is what shopping should feel like when a brand actually listens.
— The Wrina team
